Inspired to More!

In a sea of connections that feed you information, ideas, learning opportunities and more, how do you tell a cohesive and compelling story that strengthens your community of customers, employees and vendors while bringing value not only to financial stakeholders but to the community you operate in and the environment we all share?

That's a tall order but is the key to sustainable growth fostered by true brand loyalty. A recent meeting with Ray DelMuro, Owner of Refresh Glass, really crystallized for me the power behind this concept.

Are we, within our own organizations, reaching out of our functional areas to tie our messages together with the bigger business story and the greater good? Are we joining forces to create, curate and respond to content that supports the success of the eco-system we operate in? Are we using the right channels to do it? Are we consistently engaging with the eco-system we support?

The conscious capitalism movement is proving the concept that building value beyond the bottom line ultimately leads to greater abundance for everyone. In my opinion, relationships are at the heart of this concept. When we're equally connected to the customers, employees, vendors, shareholders, community and the environment that we operate in, the story is clarified. The information, ideas, learning opportunities and innovation more easily move through the right channels to enable growth.

It's easy to see why passionate people are making great things happen using this kind of philosophy. I want to be a part of it!